These terms ("Terms") form a binding agreement between you ("Customer", "you") and Bearworks Limited, a company registered in England & Wales (company number 12215420), whose registered office is Unit J, Williams Yard, Melbourne, Derbyshire DE73 7GQ ("Koo", "we", "us"). They govern your use of the Koo product, websites, APIs and related services (together, the "Service"). By creating an account or using the Service you accept these Terms. Questions: hello@koo.co.
1. The Service
Koo provides an AI website builder, a content engine, automated SEO and AI-search tooling, and hosting for the sites you publish. We may change, add, remove or discontinue features at any time. We will give reasonable advance notice of material adverse changes affecting paid plans.
2. Accounts & eligibility
- You must be at least 16 years old and able to form a binding contract under English law.
- You're responsible for keeping your login credentials safe and for activity under your account.
- Tell us promptly at hello@koo.co if you suspect unauthorised access.
3. Customer content & licence
You retain all right, title and interest in every page, post, image, form response and prompt you upload or generate in Koo ("Customer Content"). You grant Koo a worldwide, non-exclusive, royalty-free licence to host, store, copy, transmit, transform and display Customer Content solely as needed to provide the Service. You are solely responsible for keeping your own backups of Customer Content — see clause 11.
4. Koo intellectual property
The Service, including all software, design, templates and documentation, remains the property of Koo and its licensors. You may not reverse-engineer, resell or sub-licence the Service, or use it to build a competing product.
5. Acceptable use
You agree not to use Koo to:
- publish content that is illegal, defamatory, hateful, or that infringes IP or privacy rights;
- distribute malware, phishing, or attempt to compromise the Service or other users;
- send unsolicited bulk email or violate UK GDPR, PECR, CAN-SPAM, ePrivacy or equivalent laws;
- generate AI content intended to deceive (deepfakes of real people without consent, fake reviews);
- scrape, overload or otherwise abuse the Service or its rate limits;
- exceed the technical limits of your plan or resell access to it without our written consent.
6. AI-generated content
Koo uses third-party large language and image models to generate copy, images and recommendations ("AI Output"). AI Output may be inaccurate and you are responsible for reviewing AI Output before publishing. Identical or similar AI Output may be generated for other users; we make no warranty of uniqueness, accuracy, or fitness for any particular purpose.
7. No guarantee of results
Koo includes SEO, AI-search and content tooling. Search ranking, traffic, leads, revenue and visibility in AI assistants depend on third parties (Google, Bing, AI providers) and on your own content and decisions. We do not guarantee any specific ranking, traffic, lead, conversion or revenue outcome.
Changes to free templates and content. On Free plans, Koo may add, modify, replace, restyle or remove templates, sections, AI-generated copy, blog posts, images, footer badges and other site content at any time, without notice and without compensation, including for product improvements, brand updates, abuse prevention or cost control. Paid plans receive 14 days’ notice of material template or content changes that affect published pages.
8. Plans, fees, taxes & refunds
- Paid plans bill monthly or annually in advance in the currency shown at checkout.
- Fees are exclusive of VAT, GST, sales and similar taxes, which we add where required.
- You can cancel at any time; you keep paid features until the end of the current billing period and we do not refund partial months.
- Annual plans cancelled within 14 days of first purchase are refunded on a pro-rated basis.
9. Data protection & the DPA
Our processing of personal data is described in our Privacy policy. Our Data Processing Agreement (incorporating the EU SCCs and UK IDTA where required) is automatically incorporated into these Terms when you act as a data controller and we process personal data on your behalf.
10. No uptime guarantee / no SLA
The Service is provided on an "as available" basis. We do not guarantee any specific uptime, availability or response time, and no service-level agreement applies unless agreed separately in a signed written contract. Maintenance, outages of upstream providers (including Cloudflare, our database, AI providers and DNS), DDoS events, internet failures and force-majeure events may interrupt the Service.
11. Customer responsibilities
- Keeping your own backups of any Customer Content you cannot afford to lose.
- Managing your own domain name, DNS, Google Business Profile, payment processor and any third-party accounts you connect.
- The accuracy and lawfulness of data you supply to Koo, and of content you publish.
- Compliance with the laws of every jurisdiction in which you operate and to which you direct your published sites.
12. Suspension & termination
You may close your account at any time. We may suspend or terminate access if you breach these Terms, present a security risk, or fail to pay. On termination we retain Customer Content for 30 days so you can export or restore it.
Free-plan inactivity. Free accounts that show no successful sign-in for 3 consecutive months may be suspended without further notice. We will email the account address at least 14 days before suspension where reasonably practicable. Suspended accounts can be reactivated by signing in or upgrading to a paid plan within 30 days, after which the account and Customer Content may be deleted.
13. Warranties & disclaimers
To the maximum extent permitted by law, the Service is provided "as is" and "as available" without warranties of any kind, whether express, implied or statutory, including the implied warranties of satisfactory quality, fitness for a particular purpose, accuracy, non-infringement, security or that the Service will be uninterrupted or error-free. We do not warrant that AI Output will be accurate, complete, current or suitable for any particular use.
14. Limitation and exclusion of liability
Nothing in these Terms excludes or limits liability that cannot be excluded or limited under English law, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation. Subject to that:
- We accept no liability to you, and exclude all liability to the fullest extent permitted by law, arising out of or in connection with the Service, these Terms, AI Output, downtime, data loss, security incidents, third-party services, or any decision you make based on the Service.
- In particular, we are not liable for loss of profits, loss of revenue, loss of business, loss of goodwill, loss of anticipated savings, loss of search-engine or AI-assistant rankings, loss of customers, loss of data, business interruption, or any indirect, incidental, consequential, special or punitive loss, even if we were advised of the possibility.
- You acknowledge that the fees (if any) reflect this allocation of risk, and that you would not be entitled to use the Service on these economic terms without it.
15. Force majeure
We are not liable for any failure or delay caused by events beyond our reasonable control, including acts of God, war, terrorism, pandemic, government action, strikes, internet or telecoms outages, DDoS or cyber-attack, or failures of upstream providers including Cloudflare, our database and storage providers, email providers, AI providers and DNS providers.
16. Third-party services
Koo relies on and integrates with third-party services (including search engines, AI providers, payment processors, email providers, domain registrars, hosting providers and Google Business Profile). We are not responsible for the availability, accuracy, policies, terms or actions of any third party, and any changes by them are outside our control.
17. Governing law and jurisdiction
These Terms and any dispute or claim arising out of or in connection with them are governed by the laws of England & Wales. The courts of England and Wales have exclusive jurisdiction.
18. Changes to these Terms
We may update these Terms. Material changes will be notified by email and in-app at least 14 days in advance. Continued use of the Service after a change takes effect constitutes acceptance.
19. Contact
Bearworks Limited · Unit J, Williams Yard, Melbourne, Derbyshire DE73 7GQ · Company number 12215420 · Registered in England & Wales · Contact: hello@koo.co.