Terms of service

These terms ("Terms") form a binding agreement between you ("Customer", "you") and Koo, Inc. ("Koo", "we", "us") and govern your use of the Koo product, websites, APIs and related services (together, the "Service"). By creating an account, clicking "I agree" or using the Service, you accept these Terms. They are written in plain English. If anything is unclear, email legal@koo.co.

1. The Service

Koo provides an AI website builder, a content engine (auto-blogging, SEO automation, social distribution) and hosting for the sites you publish. We work hard to keep the Service available, secure and performant, and our target monthly uptime for paid plans is 99.9% excluding scheduled maintenance, see our SLA in section 11.

2. Accounts & eligibility

• You must be at least 13 years old (16 in the EEA/UK) and able to form a binding contract.
• You're responsible for keeping your login credentials safe and for activity under your account.
• Tell us promptly at security@koo.co if you suspect unauthorised access.
• One person or legal entity per account; you may invite team members under your plan's seat limits.

3. Customer content & licence

You retain all right, title and interest in every page, post, image, video, form response, prompt and other asset you upload or generate inside Koo ("Customer Content"). You grant Koo a worldwide, non-exclusive, royalty-free licence to host, store, copy, transmit, transform, sub-licence to sub-processors and display Customer Content solely as needed to (a) provide the Service to you, (b) prevent or address technical or security issues, and (c) comply with law. You can export and delete your Customer Content at any time.

You represent that you have all rights necessary to upload Customer Content and that it does not infringe any third-party right.

4. Koo intellectual property

The Service, including all software, design, templates, documentation, trademarks and feedback we incorporate, is and remains the property of Koo and its licensors. No rights are granted to you except the limited right to use the Service in accordance with these Terms. You may not (i) reverse-engineer the Service, (ii) resell or sub-licence access, (iii) use the Service to build a competing product, or (iv) remove or obscure any proprietary notices.

If you submit feedback or ideas, you grant Koo a perpetual, irrevocable, royalty-free licence to use them without obligation.

5. Acceptable use

You agree not to use Koo, and not to allow anyone else to use Koo, to:

• publish content that is illegal, defamatory, hateful, sexually exploitative of minors, or that infringes IP or privacy rights;
• distribute malware, run phishing, scrape at abusive volume, or attempt to compromise the Service or other users;
• send unsolicited bulk email (spam) or violate the CAN-SPAM Act, GDPR ePrivacy rules or equivalent;
• impersonate another person or business, or misrepresent your affiliation;
• generate AI content intended to deceive (e.g. deepfakes of real people without consent, disinformation, fake reviews);
• exceed the technical limits of your plan (requests/sec, storage, bandwidth, seats);
• process special-category personal data, payment-card data, or US PHI without a separate written agreement.

We may suspend or terminate accounts that violate these rules and, in urgent cases (security risk, legal demand, severe abuse), do so without prior notice.

6. AI-generated content

Koo uses third-party large language and image models to generate copy, images and recommendations ("AI Output"). We do our best to produce accurate, useful output, but:

• AI Output may be inaccurate, biased or offensive, you are responsible for reviewing it before publishing;
• as between you and Koo, you own the AI Output you generate, subject to the rights of underlying model providers and to any third-party content you input;
• identical or similar AI Output may be generated for other users, and we make no warranty of uniqueness;
• we do not submit your Customer Content to third-party model providers for training under our enterprise terms with them;
• you must not present AI Output as human-authored where the law requires disclosure (e.g. EU AI Act Art. 50).

7. Third-party services

The Service integrates with third-party products (Stripe, Google Analytics, Meta Pixel, custom domain registrars, etc.) at your option. Your use of those products is governed by their terms; Koo is not responsible for them and disclaims liability for their availability, security or content.

8. Plans, fees, taxes & refunds

• Paid plans bill monthly or annually in advance in the currency shown at checkout.
• Fees are exclusive of VAT, GST, sales and similar taxes, which we add where required.
• You can cancel at any time from your billing page; you keep paid features until the end of the current billing period and we do not refund partial months.
• Annual plans cancelled within 14 days of first purchase are refunded on a pro-rated basis (statutory consumer rights are unaffected).
• We may change pricing with at least 30 days' notice; existing terms apply until your next renewal.
• Overdue invoices accrue interest at the lesser of 1.5%/month or the maximum permitted by law and may result in suspension.

9. Data protection & the DPA

Our processing of personal data is described in our Privacy policy. Where you upload personal data of EEA, UK, Swiss or California residents to Koo, our Data Processing Agreement (incorporating the EU SCCs and UK IDTA) is automatically incorporated into these Terms for paid plans; a signed copy is available from privacy@koo.co.

10. Security

We maintain administrative, technical and physical safeguards designed to protect Customer Content, summarised at koo.co/security. You are responsible for configuring access controls within your account (roles, SSO, MFA) and for the security of devices used to access the Service.

11. Service-level agreement (SLA)

For paid plans, Koo targets 99.9% monthly uptime for the published-site delivery layer, excluding (a) scheduled maintenance announced at least 48 hours in advance, (b) issues caused by your configuration or third-party services, and (c) force-majeure events (section 16). If we miss the target, your sole remedy is a service credit applied to your next invoice, 10% for 99.0–99.89%, 25% for 95.0–98.99%, 50% below 95.0%. Credits must be requested within 30 days of the affected month.

12. Suspension & termination

You may close your account at any time. We may suspend or terminate access if you breach these Terms, present a security risk, fail to pay, or if continued provision would expose us to legal liability. On termination we retain Customer Content for 30 days so you can export or restore it, then delete it within the timelines in our Privacy policy. Sections 3–4, 6, 13–18 survive termination.

13. Warranties & disclaimers

We warrant that the Service will be provided with reasonable skill and care and substantially as described in the documentation. Except as expressly stated, the Service is provided "as is" and "as available" without warranty of any kind, whether express, implied or statutory, including merchantability, fitness for a particular purpose, non-infringement and any warranty arising from course of dealing or trade usage. We do not warrant that the Service will be uninterrupted, error-free, or that AI Output will be accurate.

14. Indemnification

By Koo. We will defend you against any third-party claim that your authorised use of the Service infringes that party's IP rights, and pay damages and reasonable legal fees finally awarded, provided you (a) notify us promptly, (b) give us sole control of the defence and settlement, and (c) reasonably cooperate. This does not apply to claims arising from Customer Content, AI Output you publish, modifications you make, or combinations with non-Koo products.

By you. You will defend Koo against any third-party claim arising from your Customer Content, your AI Output once published, your use of the Service in breach of these Terms or applicable law, and pay damages and reasonable legal fees finally awarded.

15. Limitation of liability

To the maximum extent permitted by law, neither party is liable for any indirect, incidental, consequential, special or exemplary damages, or for lost profits, revenue, goodwill or data, even if advised of the possibility. Each party's aggregate liability arising out of or relating to these Terms is capped at the amount you paid Koo in the 12 months before the event giving rise to the claim. Nothing in these Terms excludes liability that cannot be excluded by law (e.g. death or personal injury caused by negligence, fraud).

16. Force majeure

Neither party is liable for any failure or delay caused by events beyond its reasonable control, including acts of God, war, terrorism, civil unrest, pandemic, government action, internet or power outages, or failure of upstream providers.

17. Confidentiality

Each party may receive information of the other that is marked or reasonably understood to be confidential ("Confidential Information"). Each party will protect the other's Confidential Information with the same degree of care it uses for its own (minimum: reasonable care), use it only to perform under these Terms, and disclose it only to personnel and sub-processors bound by similar obligations. This does not apply to information that is public, was independently developed, or is required to be disclosed by law (with prompt notice where allowed).

18. Assignment, notices & miscellaneous

• Assignment. You may not assign these Terms without our prior written consent; we may assign them to an affiliate or in connection with a merger, acquisition or sale of substantially all our assets.
• Notices. We send legal notices to the email on your account; you send notices to legal@koo.co.
• Entire agreement. These Terms, the Privacy policy, the DPA and any order form together constitute the entire agreement and supersede all prior agreements on the subject.
• Severability. If any provision is held unenforceable, the remainder remains in effect.
• No waiver. Failure to enforce a right is not a waiver of it.
• Independent contractors. No agency, partnership or joint venture is created.
• Export controls & sanctions. You will not use the Service in violation of US, UK or EU export-control or sanctions laws, and represent that you are not on any sanctioned-party list.
• US government users. The Service is "commercial computer software" per FAR 12.212 and DFARS 227.7202; rights are limited per these Terms.

19. Governing law & disputes

These Terms are governed by the laws of England and Wales, without regard to conflict-of-laws rules. Disputes will be heard exclusively in the courts of London, England, except (a) where mandatory consumer law in your country says otherwise, and (b) either party may seek injunctive relief in any court of competent jurisdiction to protect IP or Confidential Information. The UN Convention on Contracts for the International Sale of Goods does not apply.

20. Changes to these Terms

We may update these Terms. Material changes will be notified by email and in-app at least 14 days in advance. Continued use of the Service after the effective date means you accept the updated Terms; if you object, you may terminate before the effective date for a pro-rated refund of unused prepaid fees.

21. Contact

Koo, Inc., 2261 Market Street #5039, San Francisco, CA 94114, USA.
Legal: legal@koo.co · Privacy: privacy@koo.co · Security: security@koo.co.