Koo vs Wix
Wix is a drag-and-drop builder. Koo is an AI marketing platform that builds the site too.
Pick Wix if you want pixel-level control over a hand-laid-out site. Pick Koo if you want a site that markets itself, with auto-blogging, automated SEO and X distribution, and the build done for you.
Koo is a different category. It doesn't ask you to design. It generates a complete, branded site from a 60-second brief, then keeps it growing without you. The blog publishes weekly, SEO auto-fixes itself, and every post threads to X. It's a marketing engine that happens to ship with a website.
Wix is the most established drag-and-drop website builder on the web. The editor is deep, the template library is enormous, and Wix ADI (its AI starter) does a respectable job laying out a first draft. If hand-arranging every element on a page is what you enjoy, Wix is hard to beat.
Capability by capability
Build
Grow
Convert
Pricing and support
When Wix is the better choice
- You want to design every section yourself with a pixel-level visual editor.
- You need niche Wix App Market integrations (booking, restaurant POS, specialised commerce).
- You already run an ad-driven site where ongoing SEO and content cadence don't matter.
Moving from Wix to Koo
Moving from Wix is easier than you'd think. Export your domain (Wix lets you transfer any time), point DNS at Koo, and use Koo's import wizard to bring across pages, blog posts and brand assets. Most small businesses are fully migrated in an afternoon, and you keep the same URLs so your SEO equity stays put.