Notes from the Koo team
Practical writing on AI website builders, auto-blogging, SEO in 2026 and AI-search optimisation.
What an AI website builder actually does in 2026
Beyond the buzzword: what 'AI website builder' really means today, and how to tell substance from marketing.
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Auto-blogging vs hiring a writer: what actually drives traffic
A pragmatic comparison of cost, quality, cadence, and SEO outcomes between AI auto-blogging and a freelance writer.
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How small businesses rank on Google in 2026
The SEO playbook small businesses can actually execute. Without an agency or a full-time content team.
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Answer Engine Optimisation (AEO): what it actually is
Half your future traffic will come from being cited inside AI answers, not from blue links.
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Do I need a separate page for every town I serve?
The honest local SEO answer for service businesses: when a town deserves its own page, when it doesn't, and what has to be different on each one.
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What a good small business homepage actually looks like (and the 6 things every one gets wrong)
We look at a lot of small business homepages. The good ones answer three questions in the first five seconds — and the bad ones nearly always fail in the same six ways.
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